Meta tags are short pieces of information included in the HTML code of a web page to help search engines understand the topic of the page. In SEO terms, there are three meta tags for web pages: title, description and keywords.
Meta Tags: The Ones You Need & the Ones You Don't
The title meta tag is formed from your page title, so in most cases it's automatically generated.
The keywords tag was designed to provide a list of keywords related to content. Because of abuse by spammers it's no longer used by Google or any other major search engine, so there's no need to use it.
The meta description tag lets you provide a description that search engines can use when listing the page. While it has no impact on your rankings, a well written meta description will increase the number of people who click through to your site. Below is an example of good meta description.
Important Things for Effective Meta Descriptions:
- Are around 160 characters long
- Are unique to the page
- Accurately convey what the page is about
- Make the user want to click the link
It's important to remember that search engines may not always use your description in their results. Google, in particular, often pieces together its own summary based on the parts of the page that are most relevant to the search query used.
Here's an example of an automatically generated description. As you can see, sometimes the description is a little garbled.
Most content publishing systems give you the option to add a description to your pages. In WordPress you can use this plugin to set the meta description:
If you need to add it manually, the tag should be placed in the <head> part of your page in this format:
<meta name="description" content="Awesome Description Here">Note: If you need to use quote marks in your description, make sure you only use single quotes. Double quotes cause Google to cut the summary at that point. They may also causes the page to display incorrectly in the browser.
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